How did the cultural and tech shifts of the 1960s and 70s revolutionize advertising and consumer engagement?

The emergence of niche marketing and the diversification of media channels also marked a significant transition in advertising. Advertisers started exploring unconventional platforms, such as outdoor billboards and transit advertising. These often underutilized mediums allowed brands to capture audiences in new environments, contributing to a more holistic approach to advertising strategies that continued to evolve with each passing decade.