How did the cultural and tech shifts of the 1960s and 70s revolutionize advertising and consumer engagement?

In the realm of sports, this era saw the commercialization of athletic events, leading to increased sponsorship deals and advertising during broadcasts. Advertisers recognized the potential of aligning products with popular sports and athletes, leading to the integration of branding into various aspects of entertainment. This opened new avenues for brand visibility while leveraging the emotional connection consumers had with their favorite sports and teams.