How did the cultural and tech shifts of the 1960s and 70s revolutionize advertising and consumer engagement?

As the decade progressed into the late 1970s, the birth of cable television introduced advertisers to hyper-targeting opportunities. Advertisers could reach niche audiences through specialized channels, refining their messaging even further and creating content that appealed to very specific interests. This transition foreshadowed the future of digital advertising, where data-driven insights would become the cornerstone of marketing strategies.