How did the cultural and tech shifts of the 1960s and 70s revolutionize advertising and consumer engagement?

The emergence of the “advertising agency model” began to flourish, paving the way for the collaborative workspaces that we see in modern agencies. This model emphasized creativity and teamwork among agency members, leading to brainstorming sessions that birthed groundbreaking campaigns. The shift towards collaborative environments encouraged creativity and innovation, setting the standard for how advertising agencies would function in the future.