How did the cultural and tech shifts of the 1960s and 70s revolutionize advertising and consumer engagement?

The cultural shifts and technological advancements of the 1960s and 1970s transformed advertising by introducing innovative media and targeting methods. The rise of television became a dominant platform, enabling advertisers to reach wider audiences with engaging visuals. Simultaneously, the counterculture movement shifted consumer values towards authenticity and social consciousness, prompting brands to adopt more relatable and progressive messages. This period also saw the emergence of market research techniques that allowed for better understanding of consumer behavior, leading to more personalized advertising strategies. Overall, these changes fostered deeper consumer engagement and a focus on emotional storytelling.