How did the cultural and tech shifts of the 1960s and 70s revolutionize advertising and consumer engagement?

The cultural backdrop of the 1960s, characterized by social upheaval and a push for civil rights, heavily influenced advertisements of the time. Brands began to reflect the changing societal values, incorporating themes of equality and empowerment. As the counterculture movement gained traction, advertisements started embracing youth culture, leading to a greater focus on lifestyle rather than just the products themselves. This shift allowed companies to connect with the younger demographic who were becoming increasingly vocal and influential in the marketplace.