How did the cultural and tech shifts of the 1960s and 70s revolutionize advertising and consumer engagement?

The 1970s saw the advent of a more skeptical consumer who began to question traditional advertising narratives. As a response, brands started to adopt a more authentic tone in their messaging. Advertisers employed a blend of humor, irony, and candidness to resonate with a populace that was increasingly aware of social issues, from environmentalism to corporate ethics. This new approach helped to bridge the gap between companies and consumers, fostering relationships built on transparency and trust.