How did the cultural and tech shifts of the 1960s and 70s revolutionize advertising and consumer engagement?

One significant movement in advertising during these decades was the rise of the "hard sell" strategy during the early 1960s. Advertisers employed aggressive persuasion tactics, focusing on the product's features and benefits in a straightforward manner. Conversely, by the late 1970s, softer approaches emerged, emphasizing brand identity and lifestyle over direct product functions. For instance, the emphasis shifted from "Buy this product!" to "This product represents your lifestyle!" showcasing the growing complexity of consumer motivations.