How did the cultural and tech shifts of the 1960s and 70s revolutionize advertising and consumer engagement?

The integration of technology significantly changed advertising practices during these years, particularly with the advent of color television. Advertisers began using vibrant colors to enhance their commercials, making them more visually appealing and engaging. As color television became the norm, advertisers quickly adapted their strategies, understanding that visual stimulation was key to capturing viewer attention in a crowded marketplace.