How did the cultural and tech shifts of the 1960s and 70s revolutionize advertising and consumer engagement?

Another significant aspect of advertising in the 1960s and 1970s was the targeting of specific demographics. Advertisers began recognizing the importance of age, gender, and lifestyle in shaping their campaigns. Segmented marketing became more prevalent, allowing brands to deliver tailored messages that resonated with specific audience segments. For instance, the portrayal of women in advertisements started to change, moving from traditional homemaker roles to more empowering representations that reflected the evolving feminist movement.