How did the cultural and tech shifts of the 1960s and 70s revolutionize advertising and consumer engagement?

This era also marked the birth of iconic advertising campaigns that would leave a lasting legacy. Think of the "I’d Like to Buy the World a Coke" campaign in 1971, which conveyed a message of unity and harmony amidst global tensions. Such campaigns utilized music and emotion, transcending traditional advertising methods. These would go on to set a precedent for how brands could engage with social themes while promoting their products.