President is working on building a school while wearing work clothes

One of the driving forces behind populistic behavior is the desire for power. Politicians are acutely aware that capturing the hearts and minds of the electorate can translate into electoral success. By adopting a populistic stance, they can rally a diverse coalition of voters who feel marginalized or neglected. This strategy often includes simplifying complex issues and presenting them in a way that resonates emotionally, enabling politicians to connect with their audience on a personal level.