Moreover, the rise of social media has amplified the effectiveness of populistic rhetoric. Platforms such as Twitter and Facebook allow politicians to disseminate their messages rapidly and directly, bypassing traditional media filters. This unmediated communication enables them to create a narrative that resonates with their base while simultaneously attacking opponents. The immediacy and reach of social media make it easier for populist leaders to cultivate a sense of urgency, often using sensationalist language that stirs emotions and prompts action among their followers.
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