Who is Abu Mohammed al-Julani?

In recent years, al-Julani has made efforts to present a more moderate image to the international community. He has publicly rejected the label of "terrorist" and has sought to engage in dialogue with various actors in the Syrian conflict. This shift in rhetoric reflects a broader trend among jihadist leaders who recognize the importance of public perception in the age of social media and global communication. By framing HTS as a legitimate political actor, al-Julani aims to gain recognition and support from external powers.