Star Power: Why Brands Are Willing to Break the Bank for Celebrity Endorsements

In addition to traditional media, celebrities have adapted to the digital age, with many participating in social media campaigns. Influencer marketing has emerged as a powerful tool, with celebrities promoting products directly to their followers. This shift has opened up new revenue streams for celebrities, as brands recognize the potential of social media to drive immediate engagement and sales. As a result, celebrities who excel in this space often command even higher fees for their online endorsements.