The Power of Celebrity Endorsements in Modern Advertising: Strategies, Benefits, and Challenges

However, the use of celebrities in advertising is not without its challenges. The intricacies of celebrity behavior and public perception can impact a brand’s reputation. A celebrity's misstep or scandal can lead to negative associations with the brand they represent. Therefore, brands must carefully consider the individuals they choose to endorse their products, ensuring that their values align and that they can weather the storms of public scrutiny.