The Power of Celebrity Endorsements in Modern Advertising: Strategies, Benefits, and Challenges

Moreover, the rise of influencer culture has blurred the lines between traditional celebrity endorsements and grassroots marketing. Micro and macro-influencers, who may not have the same level of fame as Hollywood stars but have dedicated followings, can also be incredibly effective in promoting products. Brands are increasingly recognizing that authentic connections can be made through relatable figures, making this a versatile approach to advertising.