Volkswagen Beetle: An Enduring Icon Through the Decades

The 1960s proved to be a pivotal decade for the Beetle, particularly in the United States. Amidst a cultural revolution and a shift towards smaller, more fuel-efficient vehicles, the Beetle found its niche. Its unconventional aesthetics, coupled with clever advertising campaigns that embraced its "think small" philosophy, endeared it to a generation seeking alternatives to the large, gas-guzzling American cars of the era. The Beetle became a symbol of counter-culture, individuality, and a refreshing departure from the automotive mainstream.