The entertainment and media industries are also undergoing a significant metamorphosis driven by AI. Personalised recommendation engines, a staple of streaming services, utilise AI to curate content that perfectly aligns with individual tastes, enhancing user engagement. Beyond recommendations, AI is being employed in content creation itself, from generating scripts and visual effects to composing music and even producing realistic deepfakes, raising both exciting creative possibilities and serious ethical considerations about authenticity and intellectual property. The creative landscape is undeniably expanding, but with new challenges for creators and consumers alike.
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