Beyond the Bling: Unpacking the Psychology Behind Our Love for Luxury

Furthermore, luxury is often seen as a form of investment. While some luxury items, like cars, depreciate, others, such as fine art, rare wines, or certain designer handbags, can appreciate in value over time. For these individuals, luxury is not just an expense but a strategic financial decision. Owning a luxury item that holds or increases in value is a smart way to diversify one's assets and protect wealth. This practical, financial aspect adds another layer of justification for a luxurious lifestyle, making it seem less like a frivolous indulgence and more like a prudent choice.