The Social Chameleon: Why Personas Can Shift in an Instant

We also see rapid persona changes in people who are fulfilling different roles in their lives. The persona a person adopts as a parent is different from the one they have as a professional, which is again distinct from the one they have as a friend. These are not contradictions but complementary aspects of a single identity. The speed of the change is simply a reflection of the speed with which a person transitions from one role to another, for example, moving from a serious business meeting to a playful evening with their children.