11. Launch and Monitor Performance
The launch of the channel is the culmination of all your hard work. It is an exciting milestone, but the work is far from over. After launch, it is essential to closely monitor your performance. Use viewership data, market research, and social media analytics to understand what’s working and what isn’t. Be prepared to make adjustments to your programming schedule and content strategy based on this feedback. The ability to quickly pivot and respond to audience preferences is a key indicator of a successful media company.
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