The "New" Luxury Market
The market for celebrity second-hand clothing represents a new frontier in the luxury goods industry. Unlike traditional luxury, which is about brand-new, often mass-produced, items, this market is about history, narrative, and authenticity. It appeals to a new generation of buyers who are less interested in conspicuous consumption and more interested in unique, sustainable, and story-driven purchases. This shift in consumer values is what has elevated these items from a niche market to a major player in the luxury world.
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