Behind the Scenes: The Life of a Concert Promoter

The job begins with talent acquisition. The promoter must possess a keen understanding of the music and entertainment landscape, identifying artists and acts that will resonate with their target audience. This involves extensive research, attending other shows, and building strong relationships with artist managers and booking agents. They must negotiate contracts, securing artists for specific dates and venues, and ensuring all contractual obligations, from performance fees to technical riders, are met.