Behind the Scenes: The Life of a Concert Promoter

Once the talent is secured, the promoter's focus shifts to venue selection. They must find a space that is not only suitable for the size and type of the event but also aligns with the artist's brand and the desired atmosphere. This includes evaluating capacity, acoustics, stage setup, and back-of-house facilities. The promoter negotiates rental agreements and coordinates with venue staff to ensure all logistical needs, such as security, ticketing, and concessions, are in place.