Behind the Scenes: The Life of a Concert Promoter

On the day of the event, the promoter is the on-site maestro, ensuring everything runs smoothly. They oversee the production crew, managing the load-in and soundcheck, and ensuring the artist's technical rider is fulfilled to their satisfaction. They coordinate with security to manage crowd flow and safety, and with ticketing staff to handle any issues that may arise. The promoter is the primary point of contact for the artist's team and the venue staff, and they must be prepared to troubleshoot any unforeseen problems.