The Rise of Gisou: How Social Media Fame and a Natural Heritage Created a Global Haircare Sensation

Negin Mirsalehi is widely recognized as a pioneering Dutch-Iranian fashion and beauty influencer who successfully transitioned her digital fame into a global, multi-million dollar business empire. Born on November 2, 1988, in Almere, Holland, her identity and career are uniquely shaped by her rich family heritage, which combined the worlds of professional hairstyling and traditional beekeeping.