Why Social Media Guarantees Celebrity Controversy

11. The Normalization of Bad Behavior for the Next Generation
A significant, yet often overlooked, controversy surrounding celebrity social media is the ethical dimension: the normalization of toxic and inappropriate behavior for their millions of younger, impressionable followers. When high-profile figures engage in public feuds, cyberbullying (as seen in past examples), or inflammatory name-calling without any immediate or visible professional consequence, it sends a clear message. Psychologists note that this public spectacle of "bad behavior" by role models can erode societal norms of civility, leading the audience to believe that such conduct is not only acceptable but perhaps even necessary for achieving success and attention in the digital public square.