Why Social Media Guarantees Celebrity Controversy

5. The Rise of 'Tone-Deaf' and Out-of-Touch Missteps
A recurring theme in modern social media controversy is the issue of celebrity "tone-deafness," which stems from the vast disconnect between the star’s ultra-privileged reality and the everyday concerns of their audience. A prime example is the backlash against celebrities posting from lavish mansions about the importance of staying home during a global crisis, or the infamous Kendall Jenner Pepsi advertisement that trivialized serious social justice movements. These posts create outrage because they expose a chasm in lived experience, confirming the public's suspicion that their idols are utterly out of touch with real-world pain, thereby transforming a simple advertisement or post into a lightning rod for social resentment.