Why Social Media Guarantees Celebrity Controversy

7. The Perpetuation of 'Cancel Culture' as Public Accountability
The phenomenon often dubbed "cancel culture" is, at its core, the public's use of social media to demand accountability from powerful figures, transforming online platforms into digital courtrooms. Once a celebrity is accused of a transgression, whether it’s an old insensitive tweet, ethical misconduct, or a genuine crime, the platform allows for a swift, collective, and unforgiving judgment. This collective action rapidly mobilizes boycotts, pressures sponsors, and drives narratives that lead to professional consequences. Whether seen as a righteous mechanism for social justice or an illiberal mob mentality, this dynamic guarantees that every mistake, past or present, is a latent controversy waiting to be activated.