How Reality Television Shows Earn Massive Profits

10. Celebrity Fees and "Bethenny Clauses"

While some reality stars now demand high salaries, the producers often secure a portion of the stars' outside earnings stemming from their show-related fame—sometimes referred to as a "Bethenny Clause" after a famous reality star who monetized her exposure. This contractual arrangement allows the production company to take a percentage of the profits a star generates from their new fame, such as book deals, speaking engagements, or product endorsements, ensuring the show benefits financially from the celebrity it created.