How Health and Beauty Bloggers Changed the Way We Shop and See Ourselves

The term "blogger" is now somewhat of a misnomer, as very few successful influencers rely solely on a traditional written blog. The ecosystem has evolved into a multi-channel hub where content is strategically repurposed and distributed across different platforms to maximize reach. YouTube is favoured for long-form tutorials, Instagram for daily aesthetic snapshots, TikTok for quick product reviews and trend participation, and the original blog often serves as the central, authoritative archive for detailed ingredient lists and in-depth reviews.