How Health and Beauty Bloggers Changed the Way We Shop and See Ourselves

The entire health and beauty blogging industry is highly vulnerable to the unpredictable nature of social media platform algorithms. A sudden change in how a platform like Instagram prioritizes content can instantly reduce a blogger's reach, subsequently impacting their income and brand value. This constant threat forces bloggers to be adaptable, continuously learning new platform mechanics and diversifying their audience across several channels to mitigate the risk associated with putting all their digital eggs in one algorithmic basket.