Kneel Before Iranians: A Modern Spectacle of Ancient Pride

The campaign’s closing event coincided with the conclusion of the broader cultural project titled “You Will Kneel Before Iran Again.” According to Iranian media, the purpose of this movement was to project a message of strength, unity, and historical legitimacy, both to the Iranian public and to the international community. The visual language of the campaign was steeped in the aesthetics of empire, heroism, and moral superiority.