Kneel Before Iranians: A Modern Spectacle of Ancient Pride

The initiative, reportedly organized by Tehran’s Beautification Organization, was not an isolated act of nostalgia. Instead, it was part of a wider cultural campaign intended to evoke the grandeur of Iran’s imperial past and link it with modern ideas of strength, unity, and defiance in the face of external pressure. The project soon became known under the slogan “Kneel Before Iranians,” a phrase that stirred both admiration and criticism across social media platforms.