12. Furthermore, the nature of the celebration shifts the focus from the holiday's traditional cultural or pagan roots to its modern commercial and entertainment value. For the GEA, Halloween is not about Celtic history; it is an economic product. It generates ticket sales, drives retail spending on costumes and decorations, boosts the service industry, and creates media buzz, all of which contribute tangibly to the non-oil economy, perfectly aligning with the pragmatic financial objectives of Vision 2030.
