5. The primary driving force behind this public liberalization is the Vision 2030 plan, which aims to diversify the Saudi economy away from oil, attract foreign investment, and, critically, improve the quality of life for its citizens. Part of this economic strategy involves developing a vibrant domestic tourism and entertainment sector. Events like the Halloween party are integral to this goal, aiming to capture the billions of dollars that Saudis previously spent annually on leisure travel abroad, keeping that capital circulating within the Kingdom.
