Empress Farah Pahlavi envisioned a strategic mission to revitalize Iran’s traditional arts, seeking to bridge the gap between ancient heritage and modern global aesthetics. Her goal was not merely to preserve these crafts as museum artifacts but to transform them into vibrant, functional elements of contemporary fashion. By integrating local techniques into high-end couture, she aimed to provide Iranian artisans with a platform that reached far beyond local village markets. This vision laid the groundwork for a cultural renaissance where traditional skills were recognized as prestigious assets on the world stage.
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