The Beauty of Accountability: Huda Kattan and the Backlash of Political Influence

The anger of the Iranian community was not a sudden occurrence but rather the result of a deepening divide between the brand’s "empowerment" marketing and its perceived political leanings. In the wake of significant civil unrest and human rights movements in Iran, the Iranian diaspora and those within the country looked to influential Middle Eastern figures to amplify their voices. When Kattan was perceived as either remaining silent or, more damagingly, making statements that appeared to favor the status quo or the ruling establishment, it was viewed as a direct betrayal of the very women who had helped build her empire through their loyalty and purchases.