The Beauty of Accountability: Huda Kattan and the Backlash of Political Influence

The backlash manifested in a massive digital movement, characterized by the widespread boycotting of Huda Beauty products. This was not merely about makeup; it was a symbolic rejection of a figure who failed to acknowledge the "Woman, Life, Freedom" movement with the gravity it deserved. For Iranians, the struggle for basic rights is an existential one, and seeing a prominent Middle Eastern woman—who markets herself as a champion of female strength—seemingly side with or fail to challenge the structures of power they are fighting against felt like a profound erasure of their reality.