The Beauty of Accountability: Huda Kattan and the Backlash of Political Influence

This incident serves as a landmark case study in the evolution of influencer marketing. It demonstrates that as influencers grow into "megaliths" of industry, they can no longer maintain the "apolitical" stance that many brands once used to stay safe. In the modern world, neutrality is often interpreted as complicity. For the Iranian community, Kattan’s actions (or lack thereof) were a signal of where her true loyalties lay, and they responded by withdrawing the social and financial capital they had previously invested in her.