The human brain processes visual information more quickly than text, which gives images a distinct advantage in shaping first impressions. When individuals encounter a photograph or a short video clip connected to a political issue, they often form an immediate emotional reaction before engaging in critical analysis. These emotional responses can strengthen empathy, anger, fear, or hope, and these feelings frequently influence political choices more strongly than rational arguments. As a result, images can become catalysts for political mobilization or social division.
