The Glass Cage: Why the Modern World Refuses to Look Away from the Famous

Corporate interests and branding also play a role, as celebrities are often the faces of multi-million dollar contracts. When a celebrity is under scrutiny, it isn't just their reputation at stake, but the bottom line of the companies they represent. This leads to a secondary layer of professional surveillance, where every action is weighed against its "brand-friendliness." The public knows this and uses their collective voice to pressure corporations, making the scrutiny a tool for economic influence.