NBC’s logo has a couple of hidden meanings. It’s clear that it’s a peacock, but why? When the logo was developed color televisions were being introduced (explaining the rainbow of colors), and the network wanted a logo that would cause black and white tv owners to make the switch. So, they went with the common phrase (at the time), ‘proud as a peacock’, promoting that they were proud of their new color system. The six different colors of the feathers represent the six different divisions of NBC.