The tricks restaurants use to make you spend more
They don't use dollar signs
A dollar sign is one of the top things restaurants should avoid including on a menu, because it immediately reminds the customers that they're spending money. According to research from the Cornell University School of Hotel Administration, guests given a menu without dollar signs spent significantly more than those who received a menu with them. Even if the prices were written out with words instead of numbers, such as "ten dollars," guests spent less money because it still triggered the negative feelings associated with paying.
