Creative Advertising Ideas That Actually Work + Advertising Tips for Your Marketing Strategy

Don’t be a follower.

Too many advertisers get caught up in what their competitors are doing, assuming their competitors are smarter and in the know. That is rarely the case. If you want to be a success, carve out your own distinctive brand. Do your homework, know your strengths, understand your target audience, and make a brand promise that is relevant and meaningful. Most important, be unique. No one became a success by following everyone else.