Creative Advertising Ideas That Actually Work + Advertising Tips for Your Marketing Strategy
Clearly define your goals and expectations.
You will always have better success with advertising campaign if everyone agrees what each campaign’s goals are from the beginning. Let’s say you’re being asked to deliver a checking promotion. What is your ultimate goal? Are you simply trying to increase the number of relationships? Or do you have average balance expectations? Or do you need to grow deposits overall by a certain amount? The CEO and fellow execs in the C-suite always want to know: What are we trying to accomplish by when and how much will this cost?
