Creative Advertising Ideas That Actually Work + Advertising Tips for Your Marketing Strategy

Be consistent.

Some advertisers feel they have to change their tagline, or their colors, or their look-and-feel every year. Some even think they need to “mix it up” with each new campaign they run — “That’s how we keep it fresh.” But when you do this, you are simply dulling your identity’s ability to build your brand. If you know what your brand stands for, you shouldn’t have any problems picking the right voice for your copy, the right colors and fonts, the right imagery. And once those decisions have been made, there isn’t any reason that you shouldn’t stick with that for years.