Have the courage to stand out.
In research, consumers often say that there is very little difference in banks. Imagine how successful you could be if you were different. Just because you’re a financial institution doesn’t mean your advertising has to be dull and uninspired. People like to use their small budget as an excuse. But the truth is that a limited budget is precisely what drives innovative advertising. It is your creativity that will make your budget go farther, not the other way around.