The annual feature the "Sexiest Man Alive" is billed as a benchmark of male attractiveness and typically includes only famous people and celebrities. It is determined using a procedure similar to the procedure used for Time's Person of the Year. The origin of the title was a discussion on a planned story on Mel Gibson. Someone exclaimed, "Oh my God, he is the sexiest man alive!" And someone else said, "You should use that as a cover line."
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